Hey there, everyone!

I’m coming to y’all with my tail between my legs because, YIKES, it’s been a hot minute since I last shared a new post. What in the world?! I took a bit of a hiatus because to be quite honest, I was hating everything I tried to write. Rather than forcing it, I took a little step back and focused my energy on improving my Instagram content and I think it’s been paying off. Check out my profile , then come back and let me know in the comments if you think my content has been getting better! I have to admit though, it feels damn good to back. Now let’s get right into the fun stuff.

Top & Pants: Forever 21| Shoes: Steve Madden  PC: @vsdavisphotography

Top & Pants: Forever 21| Shoes: Steve Madden

PC: @vsdavisphotography

If I had a dollar for every time I was asked, “how do you balance your 9-5 and blogging/creating content?” I wouldn’t need my full time job anymore. Wouldn’t that be nice. Well, ladies and gent’s we’re going to be talking all about that today. If you’re looking to start a side hustle, having trouble making time for one, or just struggling with time management in general, this one is for you.

First, get [somewhat] clear about what you want to do. I’m throwing the “somewhat” in there because having too narrow of a focus can actually be a disservice. Hear me out. Let’s say you set out with the idea of becoming a food blogger; you start an Instagram profile to share drool worthy photos of your perfectly plated meals and flatlays of your spreads at all the cool spots no one knows about and you call it @tastytings. A year later and you’ve amassed 10k followers (congrats, girl!) who are always eagerly awaiting your next share but you’ve also realized that you don’t like being stuck in the foodie box. I mean, you are a human being and as such you’re multifaceted. You like sharing OOTD’s, pics of your cute pup, and gorgeous shots of all the amazing places you visit on your vacations but your audience isn’t interested in those. They just want another picture of a chili cheese dog from that sketchy food truck that turns out to be a hidden gem. That’s what I mean. My advice is to know your niche but always, always, always allow room for growth.

This next one is insanely important and what, I think, will make the biggest difference. Treat your side hustle like a J-O-B. When I first started creating content, I always referred to what I was doing as a “passion project.” I didn’t fully realize it at the time but doing this made me take it less seriously and also helped shield me from the “lol who does she think she is” comments I was so scared of getting. But why? Why was I shrinking myself and discrediting my work to make others more comfortable? That makes zero sense. The moment I flipped the switch in my brain that took my mentality from “oh, I’m just doing this for fun” to “let’s get this money” everything about my process changed. Just think about it, you don’t go into work whenever you want for however long you want, expecting that you’ll climb the corporate ladder. No ma’am. You clock in and perform to the best of your ability, you get organized, plan ahead, and outwork everybody. If you want to excel in your side hustle, you’re going to need to keep that same energy.

If you know me IRL, I bet you know what I’m going to say next. GET A PLANNER…AND USE IT. I’m going to try come at this point from the content creation standpoint because well, that’s what I do but know that there is much more to any job than what meets the eyes. It’s so easy to scroll through your favorite influencer’s Instagram page and just gush at all of the beautiful photos and videos. They may even leave you thinking “Psh, girl. I can do that!” and it’s easy to see how you get to that assumption. But please keep in mind, this is much harder than it looks so you’re going to need to get organized. My biggest tip is to break everything down into smaller tasks. Let’s say you’ve decided that you’re going to take some pictures on Sunday. Well, what are you going to need to do to prepare? Have you identified a location? What are you wearing? Are you shooting more than one look? If so, you’re going to need two locations. Have you created an inspo board? When are you styling your hair (this one’s specifically for my naturals out there)? My point is, there’s more to it than meets the eye. So breakdown every task into smaller tasks, write them out into your planner, and get to work. And whenever you feel like you have down time, refer back to your planner because you’re probably forgetting something.

PC: @vsdavisphotography

PC: @vsdavisphotography

We’ll make this one quick and easy: maximize your time. I know how precious the weekend is to you! That’s why it’s so important that you optimize your workflow. Unless you have the time and patience to be shooting every weekend, I highly recommend you batch your content. What does that mean? It simply means that you’re shooting multiple outfits (2+) whenever you’re having a photoshoot. Yes, it’ll be a really busy day and by the time you’re done you’ll be ready for a long nap but working this way can leave you with enough content for 3-4 weeks. This way you have more time to work on other parts of your business or finally stop neglecting other parts of your life (hanging with friends/family, etc).

This last one is going to be a little controversial but just hear me out. Shortly after starting my blog I got a job that I was over the moon about. The longer I stayed there the more unhappy I became and less effort I put into everything (my FT and side hustle) because I became so mentally and physically drained. I was miserable. I got to a point where I knew that I wasn’t doing either job well and needed to make a change. So I left my full time job. I had saved enough money to cover rent/bills for a few months and even though I didn’t have a solid plan, I knew that something had to change. I found a new job shortly after but making that decision was one of the best things I’ve ever done. It was a real testament to what it’s like to be out of alignment with the divine plan for your life. A few weeks into my new job I was booking more jobs in my side hustle and making more money than I ever had. Now, I’m not telling you to put in a two week notice, forget your responsibilities, and absent-mindedly chase your dreams. But I am telling you to listen to your intuition and when you feel in your bones that you’re headed in the wrong direction, DO SOMETHING ABOUT IT.

Much love to you always,

Tacha <3

Any questions? Let me know in the comments and maybe I’ll do a part two to this post.